I am getting more and more enquiries for ‘voice work,’ especially podcasts. So I put together this promo.
Hollywood here we come!
Roger Collis – Business travel guru; journalist, author, veteran corporate infighter; broadcaster; and ‘Man of Many Voices’ can provide the voice (and ideas) you need for:
-Podcasts: One-on-one recorded interviews of management personalities, employees, customers, clients, on any agreed subject, suitable for power-point presentations or posting on your Web site, or e-marketing. Remember, you control the final product. Podcasts have proven to be powerful motivational and promotional tools.
(You can review some of my podcasts at http://www.redcarnationhotels.com/press-room/podcasts)
-Voice-overs: For corporate presentations; videos; radio and TV commercials; documentary films. To paraphrase Groucho, ‘I have voices – and if you don’t like them, I have others!’ Ask for a copy of my 28-track demo CD.
-Focus Groups: I plan, direct and animate/facilitate small focus groups (up to 10 people) – in your office, studio, or over breakfast, lunch or dinner. The Focus Group is a qualitative research tool involving ‘open-ended’ questioning of a small group of respondents.
Focus groups are invaluable in getting quick ‘dip-stick’ feedback on broad or specific issues; ‘verbatims’ – the words people use in describing a product or service – are a guide for creative teams to develop promotional concepts – that may in turn be tested in further focus groups.
Selection of the group is crucial: for example, you might want a mix of people who are frequent users of a product or service, occasional users, non-users and those who are familiar, but have not used, or those who are critical.
‘Success’ depends on the skill of the leader in ‘focusing’ the discussion, and the choice of participants. For example, a group of heavy/regular users of a product/service can offer guidance in how to attract like-minded people who might not have tried (or be aware of) the product. (Regular/loyal customers often provide the most revealing criticism.)